How?
The logo had to project two important vision nouns of Panchatantra. Freedom and their freedom provider, education in the right direction. This was highlighted in the following style:
- Freedom: Bird is the universal symbol of freedom. They fly high to reach the sky, just as how Panchatantra wants the children to be. Therefore, a bird was used as the base or skeleton on which further design has to implemented. Bird was chosen as the soul for our logo.
- Education: Book and pencil have been the universally accepted symbol of Education. Also, an open book perfectly sketches the outline of a flying bird. As if, books were always meant to be the soul sister of a bird. Therefore, an open-book with a pencil in the negative space would be the best representation of "Education for freedom", the mission of Panchatantra.