Blog page of a website is one of the most underrated and overlooked sections. IndiaLends understood the importance of it because finance is a complex topic to comprehend. To encourage, engage and educate about finance, they wanted to modify and improve the UI/UX of their blog page. Earlier, the blog page was too cluttered and had poor navigation They wanted to transform their blog section to be inviting and elegant.
Scketch understands and researches on web user's habits and experiences extensively. When a user comes across an article on an electronic device, they do not "read", they "scan". Applying this basic web-reading principle, following steps were taken: