Digital marketing has emerged as a pervasive phenomenon that is guiding, selling, and marketing activities on the Internet. This line of commercial activity is premised on digital technologies such as the World Wide Web and connected consumer devices such as smartphones, smart televisions, and consumer tablet devices. Consequently, marketers are adopting new mechanisms that hinge on artificial technology-powered chat robots, story-driven marketing spiels on online video platforms, virtual reality technologies, social marketing strategies, instant messaging platforms, etc.
Let’s examine some of these digital marketing trends:
These lines of analysis talks about the true potential that marketers can unleash through digital marketing technologies. Modern marketers need to study and deploy these techniques as part of their marketing playbooks. They can apply various combinations of these strategies in a bid to expand their market share and to boost the metrics that measure customer engagement.