Mobile apps have become a vital part of our lives. From booking a taxi to ordering food, from sending money to friends and family members, mobile apps make everything easier for us. And with the latest technologies and trends in app development like hyper-personalization, artificial intelligence, augmented reality, and others, mobile apps are expected to become more useful than ever.
According to Google, more than 50% of people search for a local business on their mobile device. While some are looking to make purchases, many more are looking for information – about products, services, or general information about your company. Apps also allow you to create a more immersive and interactive experience with customers, growing your business exponentially.
Number of apps available in leading app stores as of 4th quarter 2020
According to Statista, there are 2.7 million apps in the Google Play Store, the biggest number of available apps for Android users. The Apple App Store was the second-largest app store with almost 1.82 million available apps for iOS users. The number of apps may change as Apple and Google regularly remove low-quality content from their app stores.
With the rise of mobile apps, there is an increased demand for application development. Here is a list of some top app development trends that will dominate.
AI and Machine Learning
AI and machine learning are gaining popularity because of their cutting-edge features such as spam detection and prevention, predictive analysis, and facial and voice recognition.
A massive amount of data can be analyzed using AI and machine learning technologies. It can also help the developers gain real-time insights to deploy apps that can entertain users, interact with them, and deliver a personalized experience.
Here, Facebook uses Machine Learning to understand the behavior of the people to deliver a customized experience to the app users. They collect data from users, analyze it, find out their interest and behavior patterns to show advertisements that hold their attention.
AI and Machine Learning Trends:
Internet of Things (IoT)
IoT technology is changing the mobile device industry by enabling smart devices to sense and interact with their users and their surroundings. From manufacturing to agriculture, from security to healthcare, everything is getting connected to the cloud. This has facilitated mobile application development at a massive scale and created a new ecosystem where businesses and customers interact with each other directly.
Future Trends of Internet of Things (IoT):
With 5G technology emphasizing its salient features, the developers are keen to incorporate and find out the possibilities of using 5G technology to strengthen mobile connectivity and improve the smartphone experience.
Featuring higher multi-Gbps peak data speeds, ultra-low latency, more reliability, massive network capacity, increased availability, and improved user experience, 5G extends its applications to various industries including self-driving, remote control, VR/AR, smart manufacturing, and smart grid.
Here are the major players in the 5G infrastructure market:
Wearable technology is evolving rapidly and giving businesses new opportunities for mobile app development. For example, this technology allows collecting and analyzing specific data related to the user’s surroundings or environment to provide personalization features in applications.
As per the report from MarketsandMarkets, the wearable technology market is expected to grow at a CAGR of 36.4% by 2022. Mobile app developers are already integrating wearable devices in their applications for personalization, convenience, and functionality.
Smartwatch Market competition by top manufacturers as follows:
Augmented Reality & Virtual Reality
Augmented reality and virtual reality are the new buzzwords in the mobile app development world. And now it’s much more than normal games apps and videos for mobile platforms. It’s a technology that can be used in several industries and is now being widely adopted by many developers to create an entirely new experience for the user.
Whether you are looking for better gaming performance or want to provide your customers with a whole new user experience, augmented and virtual reality have their place in it. Houzz uses AR for planning interior layouts and design to engage their customers, allowing them to browse and buy products in-app.
Application List Based on AR and VR Market:
Customers are increasingly using their smartphones as one of the main ways to get information, connect with others and make purchases. But it’s not just about sales – businesses can also use mobile solutions for customer engagement, marketing, inventory management, and other day-to-day activities that keep their business running smoothly.
Future Trends in M-Commerce:
According to Business Insider Intelligence prediction, m-commerce volume will rise at a 25.5% compound annual growth rate (CAGR) from 2019 to hit $488.0 billion, or 44% of e-commerce, in 2024.
Now, What’s Next?
Every business needs to move with the times. As customers become increasingly reliant on mobile devices, businesses must have a reliable and effective mobile app solution to help them reach you.
Mobile app development is constantly changing. With new platforms and features being introduced, you need to have a general understanding of how the market is shifting so you can adapt these changes to your advantage. But integrating these trends into your business can be a tough job, especially when you are new to the market. But we are here to make it easy for you. We have got some of the best app developers who specialize in mobile apps. We develop mobile apps that connect people, data, and devices to get more meaningful insights. Just reach out to our expert. We will guarantee to make your app stand out in the mobile app market.
You can also read our recent article on App Store Optimization and Tips To Increase App Downloads for staying competitive in the mobile app market.