Digital Content Strategist

The Digital Content Strategist will be responsible for development and deployment of content onto our digital properties ensuring the best experience for our customers.

CORE RESPONSIBILITIES

• Create, develop and manage content (web pages, blog posts, marketing collaterals, social media posts, etc).
• Write insightful and compelling stories that attract and engage target audience.
• Work across departments to communicate content needs and ensure assets are being gathered in a timely manner to meet deadlines.
• Check all content for consistency, accuracy, and overall quality assurance.
• Ensure content reflects the organization in terms of tone, style and grammar.
• Create, prioritize, and manage digital assets for web content.
• Work with design team to create visual content (graphics or simple videos to be included with social media posts).
• Strong knowledge of today's website standards.
• Replicate established tones/slang, industry related jargon, as well as develop specific communication tones for Scketch's audience.
• The want to learn and implement new technologies.
• Search Engine Optimization (SEO) strategy and implementation.
• Research, identify and establish partnerships with authoritative websites for link-building.
• Update and maintain Scketch’s presence on social networking sites (i.e., respond to fan questions, finding fans and followers, creating buzz, leading discussions, etc).
• Stay up-to-date with the latest industry trends, content performance metrics and customer challenges in order to build a more effective editorial calendar.
• Monitoring various online resources (i.e., social sites, blogs, media websites, etc.) to identify opportunities for audience engagement and marketing ideas.

Education: Bachelor’s degree.

Experience: Minimum 2 – 7 years of relevant work experience. Position Type: Full-time, Permanent City: Bangalore, India. Salary: Pay commensurate with experience.