In the world of increasing connectivity, websites are no longer merely just tools for having an online presence. We humans are susceptible to make snap judgements, and 50 milliseconds is all it takes for visitors to form an opinion about not just the website but how the brand does business too.
A well executed website application offers much more than just aesthetics. They attract visitors and help people understand the product, company, and branding through a variety of indicators, encompassing visuals, text, and interactions. That means every element of your site needs to work towards a defined goal.
Past few years, we’ve witnessed plenty of advancements in the web development industry, which has further led to successful and functional business applications; however, trends in web development sometimes change faster than they can be implemented. User expectations are continuously on the rise, and it is more important than ever, to build digital experiences that are engaging, fun, and intuitive. Hence, it is absolutely imperative to be ahead of the game. Today we have collected top 5 trends which have taken up the industry by storm. Stay relevant peeps, take a look at the list!
Increasing popularity of Vue JS – Vue JS has become extremely popular ever since it was launched in 2014, and with good reason- It is incredibly fast and lightweight. It was created by Evan You, and interestingly it is not backed by any major company. It is an open-source project and are currently being used by big companies such as Expedia, Alibaba, Nintendo, and GitLab.
Progressive Web Apps (PWA) – PWA combines the best of both worlds, they look and behave like mobile apps, but are actually web pages that work in the browser and who doesn’t love that! They are extremely useful to users from the very first visit in a browser tab, no installation whatsoever is required to use the app. Furthermore, they load quickly, even on patchy networks, work offline, sends relevant push notifications, has an icon on the home screen, and loads as a top-level, full screen experience.
Single page Websites – There has been a considerable shift from desktop to mobile, with 52.2% of all website traffic worldwide generated through mobile phones. Today, users are all about simplicity and convenience and that’s exactly what single-page websites provide. As the name suggests, they consist of just one long webpage and they have bunch of advantages. They do not overwhelm the user with complex navigation and tons of text and are a dream for smartphone users. The page is divided up into logical sections and the user only needs to scroll down in one continuous motion, or click on anchor links in order to jump to the relevant section.
Chatbots – For obvious reasons, chatbots are gaining in a widespread popularity. Increasingly customer service chatbots are becoming a must have on almost every website, irrespective of what kind of business it is. The conversational interface has transformed the way businesses interact with their customers. Having a bot with improved Natural Language Processing embedded with help of AI, on the company’s website ensures you are in contact with your client at any time, from anywhere.
Motion UI – Simplicity has been trending for a while and quite frankly it is here to stay. Users are increasingly weary of crazy GIFs and flashing ads, instead they are appreciating sophisticated motion UI. Animations adds a certain style and character to an otherwise simple website, and helps your business to stand above the rest. There are several ways to add life to minimalistic website such as page header transitions, nice hovers, animated charts, background animations and modular scrolling.
To conclude, businesses have started to place greater importance to web development and web design in recent years, and for good reason as nowadays it’s far more important to have a website than a physical office. Website design and development are undergoing through major changes and at Scketch we believe in helping our clients staying ahead in the game. If you are looking to stay relevant in this ever changing landscape of technology and attract new customers or satisfy existing customers contact us!
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